CoMoGives Mini-Workshop

In the 2013 CoMoGives collaborative fundraising campaign, PedNet Coalition received the highest amount of donations, had the highest number of donors and won all four of the campaign’s Challenge Incentives. We will share our successful campaign strategy and tactics with the other non-profits participating in CoMoGives 2014 through a mini-workshop.

Wednesday, September 3, 1-4pm

• Columbia Chamber of Commerce, Board Room
• $30/person
• Offered by Annette Triplett, Executive Director and Abby St. George, Program Coordinator

Mini-Workshop Description

Membership strategy

• Membership as “hook” in place of simple request for donations
• Membership categories and tiers
• Goals for number of donors and total amount raised

Targeted donor outreach

• Requests made by staff or Board members with connections to likely donors

General outreach/promotion

• General campaign promotion
• Media

Donation intake and membership management

• Online membership form, newsletter system
• Automatically generated receipts using newsletter system
• Thank you letters and follow-up

Strategy flexibility

• Monitoring progress over time
• Strategy to win challenge incentives

Time commitment

• 3 staff + 18 Board members