“Bike, Walk and Wheel: A Way of Life in Columbia”
Active Living by Design recognizes the “Bike, Walk and Wheel: A Way of Life in Columbia” partnership (shown, from left to right, Fred Schmidt and Ian Thomas of PedNet, , Ann Cohen of the University of Missouri, and Amy Stringer of the Missouri Foundation for Health) for building remarkable momentum and taking a giant leap during its second full program year. After a productive first year, partnership has been able to shift into “high gear” in a number of ways:
- After establishing successful monthly Walk-to-School days and other related events at four schools in Year One, they added nine self-sustaining Walking School Bus teams;
- After piloting a seven week Physical Activity Self-Challenge pilot at two schools in Year One, they expanded it to a three month Passport to Fitness program that included their target schools and most recently registered 2,100 children throughout the school district. They also added a 12 session Nutrition and Fitness class for youth at high-risk for obesity;
- After conducting several promotional events and establishing a very solid media presence in Year One, they maintained that momentum. But they also produced a 15 minute cable TV program, conducted extensive surveys, produced campaign materials and have now launched a multimedia social marketing campaign;
- After passing new citywide street standards in their first year, they: planned and passed a $3.5 million ballot initiative for sidewalks around schools: passed line items in the city budget for two programs, and incorporated a zoning reform initiative;
- After a modest effort to establish a flag crosswalk in their first year, they went on to develop a one mile urban loop trail in a low-income neighborhood and to secure one of four $25 million national Non-Motorized Transportation Pilot program grants from the US Dept. of Transportation to help build Columbia’s ped/bike network; and
- After generating $2,000 plus some in-kind for operations during Year One, they were able (with timely and very significant support from the Missouri Foundation for Health) to generate over $350,000 to support their present and future activities.
They have also been able to build a solid Healthy Eating by Design initiative at the West Boulevard Elementary School during this same period.
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